10 tips to optimizing your web page


Listed below are 10 optimization tips that will help improve your web sites search engine rankings.

1. Defined site architecture and design issues
Web sites that are built using the following technologies (Flash, Frames) often find it harder to rank well. This is because search engine spiders often have difficulty in navigating or indexing these pages. Obviously the best solution would be to avoid using the above, but sometimes, it is just not practical to apply, here are some workaround solutions.

Sites utilizing Flash technology
Avoid building sites that are completely developed in Flash. If this is not possible, create a HTML version that the search engine bots can easily spider and index. Another compromise would be to develop certain elements in Flash (e.g. banners and menus) while keeping the text content in HTML.

Sites utilizing frames
Web sites that use frames often have only a singular visible URL. Irregardless of how many different pages of content the visitor sees, the search engine bot only recognizes one page (usually the homepage). This runs the risk of all

Mobile Responsive Web Design












Mobile Web Design: What it is and What it Means
By 2014, mobile Internet usage is predicted to overtake desktop Internet usage. For those not already on board with mobile web design, the train is now officially leaving the station. However, mobile design is not merely a matter of making objects smaller. Instead, mobile design calls for an entirely different philosophy and perspective. Some of these differences are obvious and some less so.

“Flavors” of Mobile Web Design
Two primary techniques comprise mobile web design in 2013, each with advantages and disadvantages. These techniques are discussed in detail below:

Responsive Web Design
A responsive design detects the user’s device type (desktop, mobile, tablet) and adjusts layout properties accordingly. Among the advantages of responsive web design is that only a single URL is necessary. Similarly, the look and feel of the site is the same regardless of device, an important aspect of building brand loyalty and recognition. On the other hand, a responsive web design is rarely optimized for mobile users. Because the HTML is the same for both the desktop and mobile instances of the site, the content is essentially the same as well. However,

CSS tableless web sites


As we move further into the age of Information and Communications Technology, we certainly cannot expect for things to stand still long enough. Expect technology to be active, thriving, and fast-paced. Nothing is left alone; everything would have to be upgraded into newer and more innovative versions. So it is vital for those who long to remain at the wheel of ICT to be flexible and quick to adapt to changes and improvements.

Such is the reaction from web designers and developers that should have met the onset of XHTML+CSS. XHTML is the most recent version of HTML that conforms with XML, and as the latest innovation in web design, it is better suited for the present and paves the way for future developments. CSS or Cascading Style Sheets, on the other hand, is a stylesheet language designed to separate the content and presentation of the website. With the combined tools of XHTML and CSS, websites can now be made more compliant, dynamic, and easier to design.

The only thing standing in the way of XHTML+CSS and its move towards a

How To Increase the Consumption of Your Blog Content

Creating quality content requires a lot of time and effort. A well researched 1000-1500 word blog post can take you between 2 to 5 hours (sometimes even more) to write.

But is your hard work really worth it? Is anyone reading your content?

According to Hubspot, more than 60% of readers never read more than 40% of a blog post. That means most of your content never gets consumed.

The “time on page” of your individual blog posts is a good indicator of how much of your content is actually getting consumed.

But increasing content consumption is not as difficult as you might think.

Neil Patel, a leading content marketer, increased his time on page by almost 70% by making just a few tweaks to his content format. Many other leading bloggers have reported similar successes by restructuring their content.

Here’s how you can replicate their success, and increase the consumption of your blog content.

Minimize Design Distractions

You blog design has a direct impact on the readability of your content. A clean, clutter free and focused blog design allows your readers to consume content much more effectively.

So even before you start writing content, make sure your side bar has no unnecessary elements, your navigation menu is small

6 Best JQuery Lightbox Scripts to Show Your Images Using Lightbox Effect

Do you remember life without the lightbox? It wasn’t that long ago, yet lightboxes are popping up everywhere, literally. In 2006, the first lightbox script was released by Lokesh Dhakar and has become a staple for websites and blogs alike. Though they’re mainly used for larger items, even companies like Facebook have adopted lightboxes to display photos in an easy-to-see, easy-to-scroll manner. The original javascript had plenty of good qualities, but it became widely adopted when web developers started making their own lightbox applications.

The original Lightbox has not been lost in newer formats. In contrast, lightboxes have been improved and now incorporate features and functions that enhance the overall quality and user-experience. It is hard to rank the best scripts in any specific order because they all have been crafted extremely well. Choosing the best script for your site will really come down to coding preferences.


Fancybox has taken a pretty direct approach and is an upgrade from pure javascript to jQuery. The overall appearance of this lightbox is like the name says, fancy. The interface is clean and displays images and associated caption text nicely. In addition to looking nice, this script displays HTML elements, SWF movies, iframes and AJAX

13 Quick Tips to Improve Your Web Design Skills

Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.

I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.  Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post.

What follows are some tips, tricks, shortcuts and general advice for creating great website design. Can you try any of these to take your web design to the next level?

Download our free guide to growth-driven web design for even more web design tips.

1) Design in shades of gray, then add color

If your web designer creates wireframes prior to visual designs, then you know the value of starting with shades of gray.  Turn your wireframe into a grayscale visual design, add your photography, then carefully add color to design elements one at a time.

This will prevent an “overdesigned” website and help to place prominence on just the items that need it.

2) Use

A Cloud With a Silk Lining and The Kindle Fire

When Amazon launched the Kindle Fire recently you could be excused if your initial thoughts were whether we really need another mobile tablet device on the market.

However, when the features and capabilities were revealed it quickly became apparent that this is not just another tablet device akin to the very popular iPad or the other alternatives such as the Samsung Galaxy Tablet.

The Kindle Fire has something within its browsing capabilities which the other tablets don’t have by default. I’m referring specifically to the new web browser by Amazon, called Silk.

The Silk web browser differs from most of the standard browsers in one major aspect – Silk exploits the cloud computing concept by leveraging most of the grunt and processing capabilities off the Amazon Web Services (AWS) Cloud.

This means that instead of performing all of the processing on-board to display web content, the Kindle browser leaves most of that task to the Amazon servers which live in its cloud network. Hence, given today’s sophisticated and large amounts of web data, the cloud model offers huge benefits in performance and delivery.

(Note: This cloud architecture is not unique to the Silk browser and has actually already been done before. Opera was the first browser to employ a

5 Web Design Tips for a Professional Site

Much like fashion, web design is constantly changing with trends and fads coming and going. When it comes to creating a website that will make a professional impression, you will always do well to keep everything up to date and on trend. After all, when you go to an interview don’t you want to look your best?
If you answered “absolutely!” then here are 5 crucial web design tips to keep in mind:

1. Keep it clean and clutter-free

The world around us has become quite cluttered and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit heavy. So why not give your site visitors a break from all the noise and clutter? Embracing things like flat design and white space (you can read more about both these terms here) can do wonders for your site visitor’s experience. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes less really is more.

2. Do some web design recon

If you’re reading this blog, you’re already on the right path. But you can take your research a step further and start looking at websites with a

10 Great Websites To Help You Learn Web Development Online

Since the beginning of the web, it has been a tradition for designers and developers to share knowledge and keep learning out in the open. For that reason, there are a number of resources available to anyone who wants to learn web development from scratch. Over the years, various programs have emerged which allow you to learn the basics of web development, build a portfolio, and start on your career.

Why Learn Development Online

Online learning runs a bit counter to the traditional four year university program. Until a few years ago, it was close to impossible to find a web development course in a traditional college setting. In recent years, this has gotten a bit better, but learning web development still requires a lot of self-motivation.

As a still emerging field, your skills as a web developer are often evaluated by the strength of your portfolio rather than your credentials. Building up samples of work is going to be your most valuable asset in the field, and experience is paramount. This isn’t to write-off entirely the value of a proper college education. Rather, it’s to tell you that if you cannot attend a regular university, or have chosen to study something else

Eleven Tips for Troubleshooting Software

Your nonprofit or library relies on software to get its work done, and unexplained software crashes and error messages can bring your work to a standstill. When this happens, it’s tempting to call tech support immediately. But before you make the call, there are basic steps you can take to solve software problems on your own, or at least narrow down their causes.

The next time you have a software problem, try these troubleshooting tips in the order they’re listed below. Carefully document the steps you take. That way, if a tech support call becomes necessary, at least you’ll have a good idea of what isn’t causing the problem.

1. Free up RAM by closing other open programs.

Every piece of software uses Random Access Memory (RAM). The more software that’s running on your computer, the more RAM it uses. This can be especially problematic if you’re using older machines that don’t have a lot of RAM. So if a software program refuses to load or is running slowly, the first thing to do is to close all other open applications.

If you want to find out which open applications might be hogging your RAM, both Windows and Macintosh operating systems (OS) have tools

A Peek Inside Our Recent Website Redesign

If I said it has been a busy couple of months inside of Web Savvy Marketing, it would be an understatement at best. While summer is traditionally our slow period, we started a website redesign  and it has been a major undertaking for me and my team.

I never do anything half way and this website redesign is a perfect example of my inability to go “minor” in anything I do. Add in the fact that there are client websites builds to manage and it’s summer in Michigan and well, I feel like I’ve been pulled in a billion directions for three straight months.

In May of this year I kicked off graphic design and provided art direction on different website elements I’d like to have designed and/or coded. Design wrapped up in the end of July we began coding immediately. This coding took about a full month because – again – I just can’t do anything that could be considered normal. This applies to both my business and personal life. I tend to follow the go big or go home philosophy for life in general.

Our Graphic designer, Carla, has an amazing ability to take inspiration and purpose and bring it together

7 Tips To Use Blogs In eLearning Course Design

Blogs in eLearning are no longer just for personal sharing and expert opinions. In fact, they can be a powerful and versatile tool in your next eLearning course. In this article, I will explore 7 ways to include blogs in eLearning experiences.

How To Use Blogs In eLearning Course Design

There are a variety of ways to add a social learning twist to your eLearning initiatives. The same can be said about collecting learners’ feedback and offering online support. However, there is a single asset that can take care of all of the above; using blogs in eLearning. A free blogging platform gives you the opportunity to reach out to your online learners and provide them with an eLearning forum to share their thoughts and opinions. Here are some tips to help you integrate blogs in eLearning course design.

  1. Set some ground rules.
    One of the challenges that eLearning professionals face is keeping the blog on topic. Things can quickly spiral out of control if netiquette regarding online discussions is not followed. For example, some online learners might go off on a tangent or post comments that may not be acceptable. This is why it’s essential to create guidelines and recommendations before you launch the blog in your next

Web Design: What You Should Know about Web Design to Help You Increase Sales

Many people think Web Design is about creating an attractive looking website. This may be true to an extent. However, effective Web Design is about creating a visually attractive site that is user friendly, search engine friendly, and designed to sell. There are a lot of factors that go into building a quality website that is pleasing to the eye, and designed to help you make money. But, what you don’t know about Web Design can possibly affect your ability to achieve your marketing objectives. So, before you start designing or even redesign your site, this article explores a few factors that will help you make an informed decision of choosing a quality Web Design Company that can assist you with creating a beautiful profit producing website.

Is your Template Site Hurting Your Web Design?

Many people jump on the chance to set up a WordPress blog, or some variation of a do-it-yourself Web Design template type of site. While templates are easy and affordable, they may be doing more harm than good. Of course, the primary benefits of a template site are simplicity and affordability; however the disadvantages far outweigh the advantages of a template Web Design. Some disadvantages include but

Website Design Best Practices: Using Title and Descriptions Tags Effectively

It is surprising how little attention is paid to page title tags and meta description tags during a website’s design process. In fact, when pressed on the subject, few website designers, let alone site owners, know too many details about them beyond some very basic concepts. However, both tags are quite important in terms of attracting visitors and increasing the click-through-ratio of organic search. This article defines these terms and reviews why they are a key component of effective website design. It also includes details regarding how to write attractive tags, as well as what to avoid from a design and marketing point of view.

When executing search on any of the major search engines, results are presented with the most relevant websites showing up in descending order (that is the more relevant results show up first). In Google, the contents of each page is presented with a title in large blue font, as well as a short description in smaller black font. In website design jargon, the blue text is the title tag and the black text is the meta description, both of which are found in the site’s html code.  At first sight it looks like both Yahoo! and

The basics of web design

When you are into web design either for a career or as a hobby there are some essential facts that you must remember if you want all of your websites to look great. Web design is something that is continually changing, but despite those changes you can create many a great website with a few simple rules. Of course, the rules that you work by may increase as you go or they may change a bit but this is a good starting place.

First, always remember that what you see is not what you get when you are designing a website. You cannot design a website and assume that the way you see it is the way that everyone else will see it. How a website appears is dependent upon what web browser you use, and you can bet that not everyone who views you website uses the same web browser as you. Remember with web design that you must keep everyone is mind, not just you and your web browser.

Another important element to get web design is HTML. Many web designers mistakenly assume that HTML is simply a page description language. The fact is that HTML is a structural markup

Key steps To building a successful website

Design like art is subjective. But it’s safe to say that there are some golden rules you should always strive to follow. Keep it clean, simple and elegant.

Your visitors should not have to think about what your website is about, or worse, how to use it. They should intuitively grasp your message (strong and clear call to actions), as well as be able to navigate (clear menu architecture) within seconds upon landing on your web page. Study and internalize websites that are commonly held in high regard. Reflect on how and why they “work” and develop your designs and creative eye based on that. Always design appropriately to fit your target audience and industry.

Navigation and site architecture should not exclude search engine spiders. Minimize Flash to banners and graphic animations and avoid using Javascript menus. Always include a text link based sitemap so the entire site structure is accessible for the search engines.

Always ensure that your coding is clean and concise. Use 100% CSS whenever possible. Push the important stuff (content) as high up in the HTML code as possible. The repeated blocks (e.g. Left column menus, horizontal menus etc) should be kept as low in the HTML

What Makes For an Excellent Website Design?

The goal of website design is to create a unique and captivating atmosphere that facilitates a visitor’s prolonged stay on a given page. Sites that do not properly brand themselves and clearly present information about their products and services through the layout of their site will maintain a lower volume of visitors than those whom have put effort into the formatting of their site. For example, Mama’s Java in Seattle has signature coffees but no signature website design. A simple and bland website not only doesn’t attract clients, it doesn’t keep existing clients interested or invite referrals. Coffeehouses like a Mama’s Java have to differentiate themselves from the multitude of other coffeehouses and websites in the Seattle area. Just as the creation of a company takes planning and foresight; an excellent website design requires the same level of planning and attention to detail. Following these four basic steps can help you begin and complete the web design process for an excellent website design:

Step 1: Don’t Fail to Plan
A perfect cup of coffee requires the right beans, coffeemaker, a barista to complete the sale. The first step in creating an excellent website design is: planning. Before Mama’s Java could open

Website Design – Rapid Prototyping Using Sketchflow

Back in the mid 90s rapid prototyping was considered a bad idea. The primary reason for this belief was that prototyping tools were so complex back then that they needed to be operated by developers. Therefore, the design process tended to be influenced by all design work had to be interpreted through the eyes of what a prototyper could actually achieve.

In 2010 there’s been a rethinking of prototyping. A lot of new prototyping tools have appeared over the past few years and they’re quickly being adopted by interaction designers.

Two things have changed to bring prototyping tools back into favor: The task they’re being used to accomplish and the tools themselves.

  • The prototyping tools of today are much more designer friendly. The adoption of user interface markup languages, such as MXML, XAML, and HTML, have made our ability to build and run more sophisticated software today has made it easier to create design tools that work for designers, as opposed to developers.
  • During this same time, the nature of what is being designed has changed. As we move away from designs that are a series of relatively static pages or screens, to designing applications that use fewer dynamic pages, it becomes harder to

How Important is Usability in the Design of a Website

When it comes to designing websites, there are a lot of elements involved. Of course, some elements are going to be more important than others. If you are creating your business website, one of the biggest issues that you are going to have to contend with is its usability. Usability refers to how accessible or user-friendly a website can be. The more usability that your site has, the more likely that people will visit, stay, and even invest in your business in some way. If your site is complicated and hard to use, people are going to find somewhere else to do business. It’s a simple element among a long list of must-haves, but it is one that can make all the difference.

Usability includes a lot of different details. You should make sure that you take the time to create a website that is user-friendly in terms of the following:

Layout: The page layout should be simple to follow and give people access to all the tools and information that they need without requiring a lot of effort or hassle.

Navigation: Make it easy to get around your website. Don’t bury useful information in 5 levels of sub-pages. Stick with a basic,

How To Program SEO Friendly URLs using PHP

Some web developers use IDs, codes or other values to tell their script what content needs to be delivered by the server client.

Example of these kinds of URLs are:


Where id is a variable sent to the show_article.php file/script that instructs what content should be shown.
It works well, and many web programmers are comfortable with this solution as it is very straightforward.

Unfortunately, these types of urls are not very SEO friendly, because:

  • They are very similar each other.
  • URL strings do not have any relationship with the content.
  • Search engines tend to ignore query strings from urls (id=124), then they see different content for same url.
  • Search engines may assign lower page ranges to URLs with long query strings.

If you want use SEO friendly URLs as recommended by the search engines best practices, we need to:

  • Remove query string from url.
  • Use different url for each article.
  • Use urls with words related with article content.

For example, if article id = 124 is about “Seattle” then would be better use this url


instead of


This way, you remove the query string from URL and the words on the url now are related to the article content.

This is better for SEO, but it also more user friendly. Your

Designing Accessible Websites

For more than 40,000,000 in the US the vast majority of Websites are either completely or partially inaccessible.

The idea of a Website that excludes Latinos or African Americans is unthinkable, yet Americans with disabilities are constantly faced with Websites that don’t take their needs into account. Fortunately, many of the world’s most popular Websites, such as Wikipedia, YouTube, Google, and Yahoo! are working hard to become accessible to disabled users, but there are still many more sites out there that have a long way to go.

No one intentionally creates websites that are inaccessible. Since the point of having a Website is to be able to reach people and most Web designers would do anything to reach 40,000,000 people. But for many developers and designers, the idea of creating a Website that is easily accessible can be incredibly overwhelming.

Developers seem to think that they can’t use the new cool technologies simply because they’re not accessible as opposed to looking at these new technologies and making them accessible. So it’s as if people don’t see an accessible interface as an opportunity to make a better interface, but rather as something that is preventing you from doing what you really want to do.